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  Research and Webinar: Facebook Marketing Criteria for Success We’re embarking on yet another research report to identify how some top brands are using the Facebook platform well. While no longer a one-off effort, many brands are already using Facebook for customer communities, word of mouth marketing, and are starting to integrate it with their own corporate website.  At the end of July, I’ll be [...]

  2 months on
  Web Strategy by Jeremiah
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  Matrix: Challenges of the Social Technology Industry, July 2010 Edition While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it’s also key to focus in on the challenges that impact the industry.  For many folks who have decided to invest in social technologies to improve their careers and business, it’s even more important to pay attention [...]

  2 months on
  Web Strategy by Jeremiah
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  Video: State of Social CRM I find that Paul Greenberg (follow him on Twitter @pgreenbe), one of the early adopter who mapped out the CRM space gives a succinct overview of what’s happening in the Social CRM space. He points out the two converging forces ’social’ and ‘CRM’ spaces that are coming together, yet the third force, ‘companies’ themselves [...]

  2 months on
  Web Strategy by Jeremiah
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  Matrix: Brand Monitoring, Social Analytics, Social Insights Social CRM Needed To Make Sense of Consumer Data. Social data is overwhelming.   More customers, buyers, and consumers are creating content everywhere they go.  Companies cannot scale to match this in a 1:1 basis, and most companies are in early phases of the 8 Stages of Listening.   Earlier this year, I made clear investments in [...]

  2 months on
  Web Strategy by Jeremiah
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  Register for the Webcast: The Impact of Social Media on the Analyst Industry #SocialAnalyst Social technologies have impacted every industry, and most in a disruptive nature as middle men (and women) have been cut out, consumers turn to each other, and the lines of communication have become direct. The Industry Analyst space, which is known for research, advisory, insights, and ability to influence buyers and media, has directly [...]

  2 months on
  Web Strategy by Jeremiah
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  Upcoming Altimeter Conference: The Rise of Social Commerce What in the heck does “RSC10″ standfor? Here’s some of the clever answers we saw on Twitter when I posed the question this weekend: “Royal Shakespeare Company“, “Random Social Convention 2010“, “Russian Syndicate Cosmodrome, 2010“, “10” rubber scraper) http://bit.ly/cMq5vj“, “Real Time Social Collaboration” or my personal favorite “Recursive Systematic Convolutional 2010 conference“. Our First Conference: “The Rise [...]

  2 months on
  Web Strategy by Jeremiah
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  Enhancing Net Promoter Score (NPS) with Total Social Customer Value (TSCV) Net Promoter Score has served the industry very well as the standard in satisfaction intention, and can now be enhanced by adding explicit customer satisfaction data, influence and customer reviews already on the web. NPS, a Industry Standard Before the Social Web There’s no better way to measure customer satisfaction and intention to refer than the Net [...]

  2 months on
  Web Strategy by Jeremiah
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  People on the Move in the Social Business Industry: June 18, 2010 Although I posted the last version just 12 days ago, I saw quite a few submissions come in, and some major job changes. Mid year hiring?  Summer fever? I don’t know, but it prompted me to post.  I’ve been tracking moves in this industry on this blog for a few years now, it’s interesting to [...]

  2 months on
  Web Strategy by Jeremiah
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  How Insurance Companies Will Influence Rates Based On Your Tweets: Social Insurance Rates Expect insurance and wellness companies to monitor social data, then reward –and penalize member actions. Companies Want Accurate Customer Data and Social Data Promises a Gold Mine In our recent research report on Social CRM, we studied how companies will use social data to amend existing customer databases. We mapped out which use cases are ready [...]

  2 months on
  Web Strategy by Jeremiah
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  Keynote: Three Ways Business Must Scale With Social Technologies Guess what? For corporations, social media doesn’t scale. Below is my keynote presentation at the Ragan Cisco conference in the heart of silicon valley in San Jose today. I was asked to present, where I see the future of social business, and I believe that many companies are headed towards a very challening cross [...]

  2 months on
  Web Strategy by Jeremiah
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  Slides and Recording: Social Marketing Analytics Research Findings After launching the research report ‘Social Marketing Analytics‘ (also embedded below), my co analyst (also from Forrester) John Lovett and I recorded this webinar yesterday that had over 800 registrants and 300+ attendees during the hour long presentation. In the spirit of ‘Open Research’ we encourage you to use, share, and adopt our research framework to [...]

  2 months on
  Web Strategy by Jeremiah